Do you think the rose-gold Apple Watch is kind of cute? Well, get ready to cash in your 401(k) and sell your firstborn. The Apple Watch Edition available in 18-karat yellow and rose gold will cost you up to $17,000. Let that sink in. More into a brick-red and yellow-gold model? Same price. The Apple Watch Edition collection [1] is the tech company's first step into the true-luxury market. In comparison, it's pricier than various watches made by Rolex [2].

At today's event's big announcement, Apple gave more specifics on the Apple Watch [3], which is available in three collections. We've been waiting for it since it was first announced in September [4], but the price tag still came as a shock, despite rumors the Edition could climb to $5,000. Here's the price breakdown:

• Apple Watch Sport: $349 and $399.
• Apple Watch: $549-$1,049 and $599-$1,099, depending on band and size.
• Apple Watch Edition: $10,000-$17,000, depending on band and size.

The Apple Watch Edition comes with all the innovative features [5] available on the lower-end models. By sending you social media notifications, displaying the weather and calendar invites, showing you who is calling, working with Uber, and allowing you to scan news headlines — and much, much more — Apple promises expensive wristwear that is both futuristic and fierce. If you agree, you can preorder on April 10, or pick them up in person April 24. Start saving!