Apple announced two new iPhones today [1], but it had one more thing . . . the Apple Watch. According to Apple CEO Tim Cook, this stunning new product is the next chapter in Apple's story. The futuristic watch works seamlessly with the iPhone, is a comprehensive fitness device, and is highly customizable, according to the company. Cook said instead of cramming the iPhone into a watch, engineers completely reimagined the user interface. Here are some details:

• The watch will start at $349 and will come out in early 2015 [2].
• There are six different straps, including a sweat-resistant sports band and leather options, plus three distinct models.
• It can detect your heart rate.
• You can use it to navigate maps, and it will buzz you when it's time to turn.
• There is a flexible retina display.
• The "digital crown" is on the side of the watch and acts as the control-center-meets-home-button.
• You can easily customize the watch's face.
• It will come with two apps to give you a complete picture of all your activity and act as a personal trainer.
• It will tell you if you've stood up enough for the day (too much sitting is bad people!) and measure your elevation.
• There will be third-party apps like on the iPhone.
• With it, you can control Apple TV.
• It acts like a walkie-talkie.
• You can receive text notifications, and reply to texts with Siri.
• It works with iPhone 6, 6 Plus, 5C, and 5S.
• The watch comes in three editions: Apple Watch, Apple Watch Sport, and Apple Edition.
• It works with Apple Pay [3].